Outputs, such as revenue and profit, enable us to fund outcomes but without outcomes, there is no need for outputs. Outcomes create meanings, relationships, and differences: the Why. Outputs are important products, services, profits, and revenues: the What. What if you made a healthy, reasonably priced, fast-cooking meal so a family could eat better? Create a solution that your customers can sustain, and you enable life-changing outcomes, big and small. Your customers are too busy to plan, shop for, and cook healthy meals. See what’s inconvenient, taking a lot of time, money, and/or effort. This starts with truly understanding your customers’ needs-their challenges, issues, constraints, priorities-by walking in their shoes and in their neighborhoods, businesses, and cultures. Outcomes are the benefit your customers receive from your stuff. Outcomes are the difference made by the outputs: better traffic flow, shorter travel times, and fewer accidents. Borrowing an example from the Innovation Network, a highway construction company’s outputs are project design and the number of highway miles built and repaired. And let’s define outcomes as the difference our stuff makes-keeping your child safe in the car. Let’s define outputs as the stuff we produce, be it physical or virtual, for a specific type of customer-say, car seats for babies. In the for-profit world, the distinctions are not always so clear. In the non-profit world, outputs are programs, training, and workshops outcomes are knowledge transferred and behaviors changed. I think otherwise the difference between outputs and outcomes is more fundamental and profound. What’s the difference between outputs and outcomes? Some think the question is merely semantic, or that the difference is simple: outputs are extrinsic and outcomes intrinsic.
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